5 Point Plan - Step 1

1. Set Your Internet Goals

This may seem an obvious first step, but you will be surprised how many site owners are very very vague and general about the purpose of their Web site when pressed. Being too general leads to mediocrity at best and makes it hard to measure or influence the success of a Web presence. So, be specific and ask yourself the following questions:

1. What is my business good at? (core competencies)?
2. Do I have a Unique Selling Proposition?
3. What classes of visitors do you wish to target?
4. Will you offer different navigation paths for different classes?
5. How will my Web site offer real value to visitors?
6. How precisely do a want my visitors to respond?
7. How will I measure that preferred response(s) over time?
8. How will I measure the source of sales?
9. What is my Customer Lifetime Value?
10. What are my response targets for 6 months and 12 months?
11. What are my Web sales targets (ie as a percentage to total sales)?

Step 2: Analyse Your Competition »