White Chalk Road Pty Ltd, trading as WCR Internet Marketing in Western Australia, is an Australian company focussed on using proven Internet marketing strategies to gain a steady and sustainable stream of visitors to client Web sites, achieving increased sales via suitably qualified sales leads to businesses on the World Wide Web.
WCR is an emerging and well qualified Search Engine Optimisation Company (SEO Company). We started our business as an independent Internet consultancy in 2001 and after 2 years of research and market analysis determined that a carefully administered Web Marketing Plan was the best vehicle to establish and maintain a long-term relationship with clients for mutual benefit. We therefore started WCR Internet Marketing in 2003, with an emphasis on building long-term sustainable relationships with commercial businesses.
We discovered that the Internet was at the early stages of a new way of demand generation for products, services and information - search engine marketing (SEM). We learnt from the experience of SEMPO professionals, in the more mature American market, that search engine marketing, including paid inclusion (PFI) and pay-per-click (PPC), carries some of the highest return on investment (ROI) possible in the marketing world today. Yet we were staggered to find how so few Australian marketing managers with a quality website had any program in place to drive Web visitors from relevant search results!
WCR is now the only full-service search engine optimisation (SEO) and Internet marketing firm in Perth that performs: natural search engine optimisation (SEO), search positions (ranking) reporting, pay-per-click advertising program management, paid inclusion program management and website analytics in an integrated package. To date, 80 per cent of our business has come from customer referrals.
We are now on an expansion path throughout Australia, seeking only quality clients serious about their long-term presence on the Internet. Clients like North Star Cruises (Broome), Bamboozle (Perth), True Bride (Melbourne), Cleardocs (Sydney) recognise that there is no 'silver bullet' to marketing on the Internet. There is no cheap, one-size-fits-all, fully automated solution that makes your site 'stand out from the rest'. There is no "submit to 350,000 search engines for just $39.99 with a guaranteed top 30 position" type offer that is going to give you a positive return on investment (ROI) over time on the Internet today. To find out more about these cheap search engine scams and spams, follow the preceding link and also read our ethical marketing approach.
Our clients recognise that there is no substitute for a specialist Web Marketing professional looking at, and improving, their Web site performance every month on an ongoing basis.
Our clients realise that 90% of all Web site owners do NOT use a specialist SEO firm, because they assume that their Web designer will automatically know about and take care of 'all things Internet'. North Star Cruises know that their principal Web designer is not necessarily the best person to market their site, just as they know that their principal shipbuilder is not the best person to market their cruises. They realise that this current market naivety, especially in Australia, is a golden opportunity to really 'stand out from the crowd' with a relatively small monthly commitment, obtaining an early favoured and sustainable position in the Internet space!
If you think that building and registering a Web site is Web Marketing, no matter how good looking or informative, then think again! Web Marketing begins, and never ends, with a dedicated intelligent human resource bringing visitors and suitably qualified sales leads to your site using current tools and expert knowledge of the current search and advertising providers which are constantly changing.
When someone queries a search engine for a keyword related to your Web site's products or services, does your page appear in the top 30 matches for all the most relevant keywords, or does your competition? If you're listed but not within the first two or three pages of results, you may never get a visit, no matter how many search engines you have submitted your site to. And if you submit to more than the top 15 or so search engines, you may only get bucket loads of SPAM from the largely 'phoney search engines'!
WCR Internet Marketing is a firm that can help you solve this and many other Web Marketing challenges. Using proven methods, we can enhance your ranking in the search engines professionally and ethically. We do not need or use SPAMming techiques of any sort and we are not affiliated with any one product or search engine provider. There is no substitute for a relationship built on trust and mutual benefit. There are no formal, legalese documents and no minimum contract periods.
Find out about our Internet and search marketing services »
