FAQ's

Q. Why do many websites fail to achieve their goals?

A.  Simply because many site owners naively assume that their Web designers know 'everything about the Internet' including all about search engines, internet advertising, and maybe even how best to run your online business! Indeed, the majority of Web designers have surprisingly little knowledge, and even less time to learn, about 'Internet Marketing' and how to drive profits to a business using the Web. They simply design websites to look pleasing to the eye and navigate in a functional way. Then they move on to the next site!

In fact many company websites are about as useful as a brochure nailed to the proverbial 'dunny in the desert'. If the right people fail to see it, or if those few who do, do not convert to customers - then as a business tool it may be as useful as an ashtray on a motorbike!

Q.  What is a Keyword Analysis?

A.  Keyword research and analysis is the process of analysing search engine data captured from real searches – in the search engines, in paid search campaigns, in your website stats logs - to find the best balance between the keywords and phrases that are most searched and relevant to your products and the amount of competition for those same keywords.

Q. What is Search Engine Marketing?

A.  Search Engine Marketing (SEM) is the process of increasing a website's visibility across a range of different popular search engines on a strategically defined list of relevant keywords and phrases. Search Engine Marketing is a lot more involved than simply using keywords to gain top search engine rankings, it is inclusive of 'organic' search engine optimisation, research-based keyword selection, pay per click keyword bidding, link popularity improvement and conversion tracking. For more information on this subject, please visit our search engine optimisation page.

Q.  What does the 'Free Site Analysis' give me?

A.  The Free SEO/SEM Site Analysis report which WCR offers provides a listing of your rankings for the keywords that you provide as well as some, but not all, suggested keywords that we feel you should be targeting.  More importantly, the resultant custom wriiten emailed report, will also provide you with a general indication of how well your web site design and structure suits the major search engines, and what could be done to improve it.