Email Marketing is one of the most effective and inexpensive methods of direct marketing if used wisely and efficiently. Why not find out why and how by subscribing to our WCR Email Marketing Newsletter? Or simply try our easy-to-use email marketing tool, eCampaigner, for yourself - in fact, we offer a 30 day free trial & there's no obligation so you really have nothing to loose (only customers to gain).
To find out more about direct email marketing, please see our email marketing page, or visit our dedicated email marketing website at www.wcr-email-marketing.com.au.
Below we have listed some important points when considering a direct marketing campaign:
1. A full 60% of your Direct Marketing success is making certain your message gets to the person who can buy what you have to sell. It's very easy for the wrong person to say "no".
An offer will be 30% of your Direct Marketing success.
What is an offer? It is a reason for your prospect to do business with you. It is the urge to action. It is an incentive to get your audience to raise their hand. To indicate a willingness to talk with you. It is a reason to respond.
The 10% remaining is creative. Not unimportant...certainly less important. And although it is the fun part of marketing - without a clearly identified audience and a sound offer - your creative has little chance of giving you a winner.
2. Write your message for a 13 - 15 year old reading level.
Yes!, for the 13 - 16 year old kids in your area. If they do not understand your message - your marketplace will not understand your message.
3. Keep your opening paragraph to 11 words or less.
4. Use words of 5 letters or less. About 70% of all your words should be 5 letter words, or less. Why? Because they are easy to read - easy to understand. Your message will be quickly absorbed.
5. Keep ALL paragraphs to a maximum of 7 lines. Never more than 7...and sometimes just 1 or 2. i.e., short paragraphs.
6. A postscript (P.S.) is mandatory in every direct mail letter. Because 4 of 5 of your readers will read the P.S. first...before they read anything else in your letter.
7. Indent every paragraph 5 spaces. This "Truth" is really physiology - not marketing. Our eyes pull us "in" when we see indents. They pull us to a point - and while we're there, we read. It works. Indent all paragraphs.
8. Type size is important for readability. The absolute minimum is 9 point. And 12 is much better!
There are 10's if not 100's of points to consider when direct mail marketing - the ones listed here are the ones we feel are most important.
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