How Google Ranks Pages
Google is recognised as being the most popular and most important search engine on the internet today. With this in mind, it's no wonder that hundreds of thousands of webmasters are constantly looking for ways to improve their search engine rankings on Google. So how does Google rank your site? Read our basic Google ranking report below.
Introduction
Google uses two main factors in determining your web site's rank on their search engine. These are On-page ranking factors (these you can control by making changes to your web pages), and PageRank™. These two main factors will be explained in the below paragraphs to help you understand the Google ranking phenomenon.
On-page Ranking Factors
These are things that are controlled by you, the webmaster, things like the title tag, heading tags, link text, body content, alt tags and more. Optimising these parts of your web site and more means that Google can crawl through your content and pick out exactly what you want it to. The trick is knowing how to optimise your pages just the right amount for Google - you don't want to saturate your pages with keywords and make them useless to your target audience - that would be pointless.
PageRank
PageRank is Google's method of measuring a page's "importance." When the On-page factors such as Title tag etc are taken into account, Google uses PageRank to adjust results so that sites that are deemed more "important" will move up in the results page of a user's search accordingly. Sites gain more PageRank by having quality links to them. Quality links are links from other related sites whose Pagerank is good.
The Google theory goes that if Page A links to Page B, then Page A is saying that Page B is an important page. PageRank also factors in the importance of the links pointing to a page. If a page has important links pointing to it, then its links to other pages also become important.
Basic Google Ranking Overview
- Find all pages matching the keywords of the search.
- Rank accordingly using "On-page factors" such as title and page content.
- Calculate in the inbound link anchor text.
- Adjust the results by PageRank scores.
How to get a Google Ranking Report on your Website?
WCR Internet Marketing has spent hours upon hours researching and practicing the best methods for optimising a web page for Google's ranking algorithm, we have this practice down to a fine art and can achieve results.
View our services or order a Free Site Analysis for your web site!
Related information: Google Advertising Tips | About Internet Advertising | Importance of a Search Engine Listing | Search Engine Secrets | Search Engine Services | Search Position Improvement | Gaining a Top Search Engine Ranking | Direct Marketing | SEO Company | Web Marketing Techniques | Web Site Advertising