A few years ago, search engine placement was arranged by your average Web designer and/or Webmaster. The Webmaster would simply submit a site to search engines manually or use rudimentary software that was widely available. Keyword relevance was largely a matter of link popularity and the Webmaster assigning a simple keyword meta-tag to each page of your site. The system used to work reasonably well, or so it seemed. That is no longer the case.
Today, web site submission to the major search engines like Google is largely irrelevant, although there is a complex mix of PFI (pay for inclusion) and PFP (pay for performance, sponsored links, ads) that require complex submission of details. Unprofitability and the exploding numbers of Web sites forced search engines to change how they added sites to their databases. Many search engines stopped free submission and erected senseless tollgates in a desperate attempt to bring in revenue. But requiring a fee for search engine submission alone was counter-productive. It defeated the fundamental purpose and functionality of the engines by stifling the amount of content and information flow.
In today's Internet economy, sophisticated and complex programs, called spiders surf the Web looking at the source code of Web pages. They sort through the complex web of formatting tags, programming script, multi-media, page titles, and content that the user may or may not see, to ascertain how to rank each page of your site for each and every word and word combination that it finds.. These spiders index the words of each page found and add it to the engine's database, making them available as keywords for search engine searchers. In this new environment, sophisticated software programs that analyze the various search engine algorithms and how they rank selected pages have moved to the forefront of search engine placement. This has spawned a large industry of SEO (search engine optimisation and marketing) experts and specialist SEM firms (see www.iprospect.com) in the USA.
Whilst the industry is indeed booming in the USA, it is still relatively immature here in Australia. WCR, however, realise the importance of search engine optimisation and online marketing. We are a dedicated specialist business focusing entirely on search engine optimisation and online marketing, so why not find out more about WCR's Internet Marketing services, or order a Free Site Analysis for your web site now!
Related information: Google Advertising Tips | Google Ranking Report | About Internet Advertising | Search Engine Secrets | Search Engine Services | Search Position Improvement | Gaining a Top Search Engine Ranking | Direct Marketing | SEO Company | Web Marketing Techniques | Web Site Advertising