On this page we have listed 8 basic web marketing techniques that you should always remember!
1. Easy to use site:
Is your site easy to use and navigate? Does it satisfy its intended purpose? Use techniques that are friendly to your customers and prospects. View compatibility with various browsers. Ask a bunch of friends/family to critique your site.
2. Give away Something of Value:
Give back to the community. Give something of value to your audience. Update this information periodically to keep your audience coming back. People like useful information.
3. Put your URL Everywhere:
All pieces of corporate literature should contain your URL: business cards, ads, letterhead, e-mail, company vehicles, packaging, promotional items, employees outgoing messages, signage around and within buildings, thank you cards, etc.
4. Use Signatures on your E-mail:
A short description of your product or service should be automatically attached to the bottom of every e-mail. All employees should be encouraged to use it.
5. Email Marketing:
You should be collecting e-mail addresses at every opportunity. E-mail people with info they've asked for.
6. Run Contests, Give-aways:
Contests and give-aways are great ways to generate traffic.
7. Establish a Reciprocal Web Linking Program:
Approach appropriate sites in your industry and closely aligned industries to link to your site. Create a 'link to us' page to make it easy.
8. Have a great keyword-loaded URL:
Use keywords that are relevant to your business in your URL. This isn't as effective as it once was, but can still give you a little edge over your competitors.
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