What is Paid Inclusion
Many search engines charge companies a fee for the addition of their websites to their search databases (ie to submit or register your site). Of course, this does not guarantee that your website will rank highly, or well for any or all keywords; the only guarantee is that your site/page will be included somewhere in their vast database. Because of this, marketers are faced with the decision of which search properties to submit to, which of their site’s pages to submit, and how often to submit, and how well each site or page may rank to make the investment worthwhile. They are also required to do all the administrative work in tracking submisions and managing multiple paid inclusion programs.
Why Do You Need It
Paid inclusion programs are a imporatant component of any comprehensive search engine positioning strategy, and despite their cost, they provide some very distinct advantages to marketers over the standard search engine optimisation and submission process. For example, paid inclusion programs provide the opportunity to get results much faster than optimisation and free submission by reducing initial indexing and refresh times. Additionally, paid inclusion programs may be the only way to achieve listings in various search engines because the certain search engines do not allow alternative methods for submission. These engines include AltaVista, Inktomi and the LookSmart directory.
The WCR Advantage
WCR will take away from you the headache of managing all of your company’s paid inclusion programs . Our well researched keyword analysis and our highly disciplined search engine positioning process alows us to decide if, when and what pages to include in a paid inclusion programs. Most important, every client and market segment is different, such that we will only recommend a paid inclusion if equivalent results cannot be obtained through more cost effective means. We also will monitor and report on the results of certain paid inclusions, as well as make recommendations on if and when to update your inclusion program.
