See Online Choices

Design versus marketing? - natural versus paid search? ... make sense of new and confusing choices.

Will a great looking Web design or a correctly coded website design automatically bring search visitors to my site and sales to my business? 

If not, will a great web designer be the best person to market my website?  If you web designer is really 3 or 4 people, a graphic artist, a web coder, a programmer and a database /systems analyst, then which one of these will know how to bring visitors and sales? Or will the design firm automatically have a specialist marketer in their employ?

Should you take control of marketing your website yourself or outsource it?

Will I need to pay Google et al (paid search) or will ‘natural’ rankings suffice?  Is it an ‘either/or’ choice?

Make sense of the confusing mess, talk to a specialist marketer or three before you commit!