Link Building Services
Link building is the process of facilitating appropriate links to your website, managing reciprocal links and resultant relationships on the Web. In many ways, it is the online virtual equivalent of networking and reputation building in the offline world.
Why Do You Need Link Building?
Link building is very important for two reasons. Firstly, 'link popularity' is important to major search engines, like Google, for the ranking of the results listings. Link popularity has a multiplier effect upon on-page ranking factors (eg. well designed, keyword rich, web pages), so it is extremely important to analyse link popularity carefully. Google measures link popularity with its PageRankTM score, and the number of external links, the PageRank of these links and the keywords within the linking text of these links are all important in determining the popularity/reputation of your page.
It is worth noting that the number of hits your site receives, or the amount of money you spend on your site has no direct effect on your PageRank score.
Secondly, link building is important because of both the type and number of potential customers it might bring to your site. These days, site owners do not give links out just because it is asked of them. So it is important to promote and manage relationships on the Internet in a professional and ethical way.
The WCR Advantage
Unlike firms in the non-specialist area, WCR Internet Marketing will analyse the top ranking pages in the same market/field as the client web site and be familiar with how the top search engines measure link popularity and change their algorithms over time. Link popularity has a multiplier effect upon on-page ranking factors (eg. well designed web pages), so it is extremely important to analyse link popularity carefully.
Link building should generally be part of a broader SEO and Web marketing plan, although a specific link building program can be discussed. In any event, the following should be considered.
- Nowadays, good link popularity is the core element of "off-the-page" factors and it may play a more important role than all of the “on-the-page” factors when it comes to high rankings in search engines.
- A site’s inbound links should contain a reasonable percentage of high-quality inbound links: those that come from the pages with rich content relevant to yours and with a low number of other links.
- Links should be acquired over an extended period, not unnaturally all in one or two months. We create, promote and encourage great, dynamic, website content to attract link partners.