Natural Search Marketing
Natural Search (aka Organic Search), contrasted with Paid Search, is influenced primarily by search relevance as determined by software algorithms.
While money can be spent on influencing natural search results indirectly, through knowledge of how algorithms typically work and search engine optimisation of a website, the results are considered more ‘natural’ than a direct payment for particular keywords and ad creative text under account control.
If implemented correctly, search engine optimisation (SEO) may offer a higher return on investment (ROI) than any other form of marketing (online or offline). Placing your website high in the search engine ranking positions (SERPs) is a great way to attract first time visitors. Placement in the search engines can largely determine the “reach” of your online marketing strategy.
Since SEO and natural search marketing should never be a one-time affair, an ongoing program or plan should be design for each particular business and industry.
WCR Website Search Engine Optimisation (SEO) and comprehensive Web Marketing Plans will:
- Promote your website based on the content of your site (optimised) and knowledge of the relevant marketplace;
- Utilise data of how the average search engine user actually looks for information for your products and services - including alternative terms, synonyms, common phrasing, etc;
- Include internal and external link building with relevant sites and relevant keywords;
- Provide article writing, press release publication and social commenting depending on Plan inclusions;
- Regular report on search engine positioning, general Internet visibility and actual visitor statistics/analytics and recommend improvements.
- Provide SEO instructions for new page optimisation moving forward from initial website optimisation.