Paid Search Marketing
Paid Search (aka Sponsored Search) refers to any form of advertising or marketing that involves payment that is directly or primarily associated with the results of an online search such as Pay-Per-Click (PPC) and Cost-Per-Thousand Impressions (CPM).
Paid Search is contrasted with Natural Search (aka Organic Search) which is influenced primarily by search relevance determined by software algorithms.
Why Use Paid Search?
Per-Per-Click (PPC) advertising programs may be an important component of a comprehensive search engine marketing strategy, and despite their direct cost, they can sometimes provide some very distinct advantages to marketers over the standard search engine optimisation. For example, buying keywords linked to a Google AdWords or Overture listings offers an immediate way for you to drive qualified traffic to your website and an extremely flexible way to support special-purpose advertising campaigns. In addition, with sophisticated tracking it is relatively easy to measure your ROI immediately with this form of advertising.
Paid advertising programs can be used to cover gaps in rankings when a site does not gain sufficient prominence on a particular keyword phrase because of limitations in content quality, quantity, site technological or low existing link popularity due to age of website or other factors. PPC programs can also be handy for seasonal initiatives, new product launches or they can support offline advertising campaigns and opportunities.
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The WCR Advantage
WCR can relieve you of the pain of managing all of your company’s paid advertising campaigns and allow you to focus on the things you do best. Our well researched keyword analysis and our highly disciplined tracking and measurement process allows us to ensure that you do not overspend your budget and receive a positive return on your investment (ROI).
With the complex and changing PPC schemes, including broad matching, phrase matching and exact matching, there are many traps for the non-professionals. These traps may cause some to pay for keywords not intended, pay a higher rate than needed or to produce relatively poor sales or enquiry conversion rates. With some competitors willing to bid high on keywords or throw big money at PPC, you need to have a smart manager in place.
We may be able to tailor a campaign to suit your business needs, so do not hesitate to contact one of our paid search specialists. Google AdWords PPC Management