Google AdWords PPC Management - Sales and Leads Generated For You by Google Advertising Specialists

Google AdWords is quite simply the most powerful advertising tool available to business today.

Never before have you had as much flexibility, control or reach when it came to an advertising medium, compared to Print, TV, Radio, Yellow Pages and so forth.

However, AdWords is also a double-edged sword that cuts beginners hard!

In Google's never-ending quest to achieve (near) perfect relevance, they have made the tasks and knowledge required to achieve maximum ROI from AdWords out of reach of the amateur. In fact, it's almost a full-time job to effectively manage a campaign on AdWords and achieve high profits!

New AdWords advertisers just don't have the experience or knowledge to make their campaign/s sing, and hence most of them either give it up as a waste of time, OR they just learn to settle for average to poor results, thinking that it's "stupid Google" that's holding them back.

The truth is quite the opposite (in reality, Google rewards high quality adwords campaigns with cheaper click charges, higher ad rankings and more traffic), but that's how they work, and if you don't understand what Google wants and/or can't give it to them (due to lack of expertise), then you're guaranteed to suffer at the hands of Google.

It's been called a "Stupid Tax" by some in the Adwords consultant community - and all it means is that you get penalised by Google for not meeting THEIR objectives.

So, these are just SOME of the things Google expects from you in order to give your AdWords campaign a decent chance of success:

1) Intelligent use of 4 different keyword matching types in adgroups.

2) Split testing ads at all times, and a vital setting you need to change from the default to get quality results.

3) Properly matching keyword/s to ads to landing pages in order to provide high levels of Relevance.

4) Split testing of landing page/s, both A/B and Multivariant, to ensure high conversions.

5) Trialling the different ad types available to find the highest performers.

6) Proper analytics integration and conversion tracking mechanisms in place.

7) Marketing to the correct geographical localities.

8) Choosing the best times and days to run your ads, if appropriate.

9) Copywriting skill plays a very important part in success with AdWords - not that Google teaches you how to become a successful copywriter!

10) Monitoring keywords, ads and campaigns for profitability, and culling the poor performers on a regular basis.

That's quite a list, and it doesn't cover every important aspect of managing a SUCCESSFUL Google AdWords Campaign.

If you encountered any items above that didn't make sense or you knew that you weren't doing all of them for your AdWords account, then the chances are that you are not getting anything close to the best from AdWords as you could be.

Of course, if you are not yet even using AdWords and that big list all sounds too hard, then at least you've been saved from the Google stupid tax...

Lastly, if you are running an AdWords campaign and know most of the above factors, but just don't have the time to properly implement and manage them all, then you're also missing out on big profits simply because your campaigns are running at a low percentage of effectiveness.

The good news is: We Can Help You!

At WCR Internet Marketing, all our PPC consultants are experts in using Google AdWords, and are all Google Qualified Advertising Specialists. This is our bread and butter work - setting up and managing successful Google AdWords accounts, and analysing and improving existing client accounts as well.