History

White Chalk Road Pty Ltd, now trading as WCR Internet Marketing in Perth, Western Australia, was originally established by Laurence Ryder in Melbourne Australia as an ICT consultancy in late 1999.

Charles Ryder from Perth came onboard in 2000 and 3 years later converted the business to a specialist Internet Marketing company, primarily in the search engine marketing sector.

From 2004, WCR has steadily and carefully grown its customer base to become a leading player in the search marketing field in Perth. Our clients are also leaders committed to steady long-term growth, both small and large, local and international.

“As long as I remain in charge of WCR, we will be true to our specialist philosophy. We will never stray from our marketing focus, ROI for our customers through sustained marketing not design alone; research and reason not hype and hearsay.” Charles Ryder, CEO/Manager.

WCR now distinguishes itself from the average SEO or Search Marketing firm by using market leading software tools integrated with a thorough proprietary methodology we call White VOMA. Our vertical online market analysis helps us quantify search market opportunity and cost of entry. We follow through with continual feedback to ensure we reach pre-defined business goals.