Search Engine Marketing

WCR helps businesses grow market share, increasing sales conversion 2 to 4 times with greater effectiveness per marketing spend and delivers analytics to management for timely decisions.

To provide real value to each particular business client an Internet marketer, or any marketer for that matter, cannot afford to become religious or fixated on any one form of online marketing.

While it is true that one form of marketing may be the most cost-effective form of marketing for the majority of businesses it does not necessarily follow that the client’s business is well suited, or is suited at this particular point in time.  Moreover, a blended approach often provides certain synergies and, at least for a time, one may provide valuable market feedback to the other.

While natural search and SEO services, may turn out to be a single best approach, when doing a preliminary assessment, WCR consultant’s are trained to have an open mind about online strategies and solutions.  While some form of search engine marketing is likely to be part of any online strategy – natural and/or paid search – we often discuss the possibilities of email marketing, social networking and the synergy of multiply marketing channels.

We teach our staff that every business is unique in some way and they deserve to be heard and proposed to on the facts of each case. 

Each client is assigned a specific account manager who is trained to continuously review a client’s progress to objectives and assess whether there are any new ways to meet them. Each monthly report is custom written to ensure reports are relevant.  If a client needs paid search services, the account manager must have at least a Google AdWords qualification.